In 2010 Qadree Ollison Color Rush Jersey , Belsito, the CEO of Voss Water was given an opportunity of designing the rebrand of the company. Belsito understood that the take-home retail marketplace showed a big opportunity for growth for the organization that sold its water in on-premises and high-end places including restaurants and resorts. However, the previous efforts of the company were not successful. In this case, Belsito decided that he needed to work very hard in unifying his team beyond his expectations. The main issue that Belsito is facing is how he can use hindsight to create change for high-end water brand.
At first John Cominsky Color Rush Jersey , VOSS used several ways in identifying on-premises distribution locations, and they also expanded their operations into the take-home market. However, the expansion of the take-home market failed. A major factor that contributed to the failure in the take-home products was because of lack of marketing, which resulted in consumer confusion not knowing why there was a new product in the market. Another factor contributing to then failure was push back from on-premises locations after they found that VOSS had the red stripe bottles on the store shelves. Another factor that contributed to the failure was employees who were not enthusiastic about selling the product in plastic bottles in the take-home retail spaces (Chan et al. 2016). The employees were not into the idea because they had committed themselves to the idea of the upscale luxury brand. The main problem facing Belsito is how he can grow the company and which markets he needs to focus on so as to create profits for the shareholders in the company.
Something that Belsito saw was the growth opportunity in the take-home market. Since the company was unsuccessful in this area Kendall Sheffield Color Rush Jersey , Belsito should not give up in deciding how they can use the take-home market to grow the company profits. Based on the factors that contributed to the failure in the market, it is important that Belsito should consider marketing the product to customers. Most consumers were confused by the VOSS red bottles, and some did not understand why the bottles were plastic with a red stripe. The cause of this confusion was because the company failed to market the product to consumers; hence, consumers failed to buy the product as they thought that they were getting a lesser product. So as to ensure that consumers are informed about the new product Kaleb McGary Color Rush Jersey , Belsito needs to focus on marketing. Marketing the new product in the market will involve telling the brand stories for products, advertising the product to consumers, which include directly marketing to the consumers (Chan et al. 2016). The social media could be a great platform to market the product as this will ensure most people are aware of the new brand and it will also help in listening to the different views of consumers. While the company is looking forward to expanding in the take-home market, Belsito should develop a clear vision for the company. With this vision Chris Lindstrom Color Rush Jersey , he has to ensure that all employees are aware of the vision and work towards achieving the goal. When employees are aware of the vision of the company and why the company is introducing a new product, it is possible to garner their support, and they can help ensure the growth of the company.
Article Summary
The aim of the research was to present the latest food safety initiatives for the hospitality business in Emirates of Dubai, UAE. The findings of the paper are of significant help to researchers Deion Sanders Color Rush Jersey , policy makers, practitioners, and other stakeholders who are involved in the food industry. The Food Control Department in Dubai has the responsibility of ensuring the food safety in the Emirates of Dubai. It is significant to ensure an appropriate level of protecting from the foodborne illness when Dubai consumer dines out or purchase food in the market for preparation at home. In this paper, the approach used was discussing the Dubai Municipality Food Control Department food safety initiatives. In the study Black Tevin Coleman Jersey , the researchers considered using the DMFCD in collecting information so as to analyze the food safety challenges and initiatives in the hospitality industry.

Reference
Olsen, M VanCora, J Chan, K (2016). Creating revenue streams for VOSS. Ivey Publishing
Al-Awadhi Black Austin Hooper Jersey , K Al Ali, A Snyder, P & Taylor, J (2011). Food safety challenges and initiatives in the Dubai hospitality industry. Emerald Group Publishing


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